Parent Scheme is a groundbreaking strategic employee benefit aimed at working parents. Delivered through a desktop and mobile platform, the service uses a unique, gender-neutral graphic style and highly accessible content to help people navigate the complexities of parenting and work. It includes written resources, videos and interactive features.
We developed the concept, then brought it to life with design, web development, animated videos and interactive tools.We undertook extensive research to produce easy - to - read content with accessible formats.We also created a social media identity for Parent Scheme and run campaigns to connect with key potential clients.
Global repatriation service, EMS 24/7, were looking for a complete rebrand and redesign with the aim of establishing themselves as a primary provider of emergency repatriation across the world via road and air ambulance. Starting with a new message - ‘Wherever you are in the world, we can get you home’ - we built a website based around the core service of getting the patient home safely. The homepage was designed to convey this journey, starting with animated visualisations of journeys all over the world. While scrolling through the website, the user is given the sense of returning home.
Martel Instruments, an established North East specialist printer company, recently launched VIDA - an innovative digital upgrade for electronic devices. As part of VIDA’s launch, we redefined their message and created targeted marketing material. Our banners, brochures and user manuals have resulted in significant increases in enquiries and new leads. We also created their new website for VIDA, which brings their message to a targeted audience.
In the process, we reevaluated Martel’ s overall message.It was clear that they weren’ t just a printer company.Rather, their product offering enabled their clients to do more with their devices.To clearly communicate their new message, we improved their website including its speed.
National Infrastructure Planning Association
Brochures and Programme designs for the National Infrastructure Planning Association
Independant Grammar School Durham
A printed prospectus for the Independant Grammar School, Durham.
Acadian Software are an American private equity company. We were initially asked to help craft a name for the company. As part of the naming process, we worked with the founders to identify their key audience and message. First we identified their core values before expressing them in a clear, compelling and targeted proposition. We then took the founders through a guided naming process - which resulted in a name that expressed their philosophy and would be effective in communicating their unique selling points to their target market ('Acadian Software').
Acadian Software then asked us to develop branding, logo and brand guidelines.We began by developing a mood board based on the message and target audience.We then produced a number of logo, font and colour concepts, and went through several iterations, before finally selecting their current logo.We then developed a brand and style guide, and produced business cards, stationery and presentation templates.
Moor House Adventure Centre
Moor House Adventure Centre is an outdoor education provider based just outside Durham, providing a large range of activities to multiple markets.
Moor House asked us to come up with a message that reached their different audiences and create a new website that communicated relevant information simply.We designed a bespoke website with a site map targeted at different audiences so each user can‘ choose their adventure’.An updated logo encapsulates the spirit of Moor House, and improved content engages audiences while making information easy to find.We also created a content management system that made it easy for staff to update the site.