Imagine you’re all ready to head out with the family to a big event. The sun is shining, your picnic hamper is brimming with delicious snacks, the rug is packed and you even have change for ice cream.
“You do know where we’re going?” your partner asks. A quick check of the website reveals nothing – and you’re left wondering what to do.
That’s not necessarily uncommon. Event websites can be confusing because they have to contain so much information. And that was the challenge Durham Regatta brought to Concision.
Creating an ‘oarsome’ new website
At Concision we love a good challenge. Durham Regatta knew they needed a complete makeover, for both their website and branding. The organising committee wanted people to know that the Regatta was not only an elite sporting event, but also a fun family weekend in Durham.
As one of the most established regattas – even older than Henley – Durham Regatta has a rich history and tradition. Conveying this identity in an attractive website design that would be accessible to a wider audience was one of our key tasks. (And we couldn’t forget the competitors, volunteers and stallholders either!)
Needless to say it was a big project. We started with a series of meetings with stakeholders to identify and analyse the Regatta’s message and the various audiences the site had to reach – and then our teams went to work! The design team created a new logo and branding, and produced accompanying stationery. Our writers rewrote all the content on the original sprawling site, and created new content where necessary. We produced a responsive, mobile optimised, modern website and even flexed our coding muscles by creating user friendly draw and live results pages that integrated with the Regatta’s existing systems.
The Big Event
The Regatta weekend was the real test of our efforts to create a website that served both the spectators and competitors. Despite the weather, the event was a big success. And so was the website! The Regatta organisers received a lot of positive feedback from visitors – and we were pleased to see rowers tweeting about how much they liked the new live results page!
We were honoured to be asked to present two of the trophies at the prize giving. It was a lovely end to the weekend. We appreciated the memorial tankard we were given… and were pleasantly surprised to be asked to present the visiting Olympians with their tankards!
Watch out Team GB
Our rowing adventure didn’t end with Durham Regatta. The following week our team had a go at rowing for ourselves. After a crash course in sculling, we raced in our own mini Concision Regatta. The racing was close and nobody fell in (despite Iglika’s best efforts). We were then treated to a BBQ at Durham Amateur Rowing Club.
We enjoyed working on this project and hope to be involved in the Regatta in the future. Who knows, maybe Team Concision will be competing on the water next year.