The two most important readers of your blog ​

Jen HerbertSEO, Writing

categories of blog readers and SEO We keep a close eye on how many people visit our clients’ websites, so we can make sure their online marketing strategy is on track. However, it might surprise you that when it comes to business blogs, there are really just two readers we care about… Well, two categories of reader: search engines and humans. Everything we write has this … Read More

Five business blog hazards

Jen HerbertWebsites, Writing

5 business blog hazards Blogging is deceptively simple. You crank out an article, throw in a few keywords, pop it into your content management system and click ‘publish.’ Surely that’s all there is to it? In actual fact, as with every other area of running a business, your blog needs more thought and care to make sure it is serving your overall marketing strategy. … Read More

Three ways to lead by writing

Michael DormandyWriting

internal communication Good internal communication is essential to business leadership.  You may not have the time to sit down with every employee, every week, for a motivational conversation. But you do have time to make sure all internal communication reflects your corporate culture. Think how you want employees to think and make everything you write reflect that. 1. Set the tone Do you … Read More

How to come up with new blog ideas

Jen HerbertWebsites, Writing

wordpress blog post If you use a blog as one of your marketing tools, you might be familiar with the experience of staring at a blank Word document, trying to come up with new blog ideas. A blog is far more effective if it is regularly updated with new content. When you visit a website and notice that the most recent post was … Read More

Certain excellence in an uncertain world

Michael DormandyWriting

brexit flag 2016 was a year of the unexpected, from election results that the polls failed to predict to Leicester City’s dramatic climb from nowhere to soccer stardom. Surprises are now unsurprising. That’s a challenge for business communication. Even if you were an ardent Brexiteer or a life-long Leicester lover, too many surprises make people uneasy. And uneasy people rarely make good … Read More

Why bother with a business blog?

Jen HerbertWebsites, Writing

writing a blog There are several ways a blog can help your business. It can be a key plank in your social media strategy, and well-optimised posts can draw valuable search engine traffic to your site. But a blog also gives your business that all-important personal touch. It comes as no surprise that a prospective client will probably scan your website first, before picking … Read More

Writing in a post-truth world

Michael DormandyWriting

post-truth pop art trump The Oxford English Dictionary recently made the news with its 2016 international word of the year – post-truth. Oxford University has given me three degrees and some of my best friends, but no one likes this new word they’ve added to our language. So what is post-truth? The Oxford wordologists define it like this: relating to or denoting circumstances in … Read More

Action or passion?

Michael DormandyWriting

Are you always moving, planning and advancing your agenda – or do you lie back and let other things guide you? Are you active or passive? We need to know when to be active and when to be passive. And not just in life, but also in writing. Forgive the grammar lesson, but an active sentence is when the subject … Read More

Writing that gets technical

Michael DormandyWriting

Confusing technical writing You get home from work at 7pm. Summer is ending and for days now you’ve been promising your spouse you’ll turn on the heating system. So you reach for the instruction manual. You read it. You reread the relevant bits and then the irrelevant bits. You scratch your head and read the whole thing again. You try hard to understand it. … Read More

Concision could save your life

Iglika LaxWriting

Poor communication Poor communication has many negative consequences, but in the medical world, the stakes are particularly high. One example is inadvertent patient harm – harm that comes to a patient while under medical care. A study published in Quality & Safety in Health Care found that poor communication was the cause of 70% of inadvertent patient harm. And these were not all minor injuries – … Read More