Would you turn down £2,800?

Brian RoeNews

If your business had an additional £2,800, could you afford that web design or marketing project you need? We are an NEBSF registered provider, and can help you access funding through NBSL’s North East Business Support Fund. NBSL is a regional enterprise agency that has helped over 1,700 people start businesses. And with NBSL’s funding and support, over 1,000 new jobs … Read More

Can I influence my website's SEO?

Peter HoltSEO

Search engine optimisation (SEO) Over 3.5 billion searches are made on Google every day. Chances are, when you open a browser, you will be searching for something. That gives businesses a fantastic opportunity to be discovered and to generate sales, but on average only 5% of users explore beyond the 5th result – and 30% will click on the top ranked website. Ranking matters. That’s where search engine … Read More

Concision Bake-Off

Sarah PrinsNews

concision-bake-off C.S. Lewis said, “You can never get a cup of tea large enough or a book long enough to suit me.” How true! Writers love tea. And what is tea without cake? Lots of tea and lots of cake keep the Concision office going. That’s why last week the Concision team rolled up their sleeves and moved from the office … Read More

Three tips for choosing good graphics

Iglika LaxGraphic design

Three tips for choosing good graphic design At Concision we help our clients get their message across. Sometimes that requires more than words. That’s when our design team springs into action to create content-led graphics. It’s a process that can be just as challenging as choosing just the right words. Here are our top tips for choosing good graphic elements: 1. Refine your message Graphics communicate a … Read More

Concision accredited as a marketing, media and public relations firm

Concision teamNews

NEPRO supplier for marketing, media and public relations services We like things that are clear and straightforward. That’s why we are happy to announce that we have been named as an accredited NEPRO supplier for marketing, media and public relations services. Now any member or associate member of the North East Procurement Organisation can easily request a quotation or engage us through NEPRO. NEPRO is an EU-compliant procurement organisation … Read More

Writing that gets technical

Michael DormandyWriting

Confusing technical writing You get home from work at 7pm. Summer is ending and for days now you’ve been promising your spouse you’ll turn on the heating system. So you reach for the instruction manual. You read it. You reread the relevant bits and then the irrelevant bits. You scratch your head and read the whole thing again. You try hard to understand it. … Read More

Concision could save your life

Iglika LaxWriting

Poor communication Poor communication has many negative consequences, but in the medical world, the stakes are particularly high. One example is inadvertent patient harm – harm that comes to a patient while under medical care. A study published in Quality & Safety in Health Care found that poor communication was the cause of 70% of inadvertent patient harm. And these were not all minor injuries – … Read More

Three tips for finding your voice

Michael DormandyWriting

Finding your voice Good writing isn’t just about what you do, it’s about who you are. Whether you’re writing website content or a Hollywood script, an HR policy or a doctoral dissertation, it’s not just about producing prose; it’s about being a writer. And that means finding your own voice. What do I mean by that? I mean finding a style that’s comfortably … Read More

Writing in someone else's language

Michael DormandyWriting

English dictionary for non-native speaker For non-native speakers, writing in English can pose real problems. For example, here is some truly awful business writing: Very important to our high-output, low-environmental impact, globally-focused and internationally-recognised company are profit-maximisation systems, quality-assurance-heightening injection mechanisms, with full-inclusion feedback loops functioning properly in every department, across five continents, using dual-responsibility communications procedures and protocols with simultaneous change-management being affected in … Read More

The consequences of bad writing

Daniel RoeWriting

Ambiguous writing
So far we’ve looked at three different kinds of bad writing. But what are the consequences of writing badly? The cost to companies Bad writing is a far bigger problem for companies than they often realise. For start-ups it can be the difference between success and failure, and for large companies it can mean significant losses. (One study of 400 large … Read More